Juan Zhao

I am a certified coach with a PhD in Neuroscience, working at the intersection of the brain, behaviour, and self-awareness. I was born in a rural area of China and later moved to the Netherlands to pursue my PhD. Having spent nearly 20 years studying, working, and building a life across Eastern and Western cultures, I have developed a deep understanding of navigating different perspectives, identities, and expectations. These experiences continue to shape both who I am and how I coach. I have worked as a tutor at leading universities and as an HR professional, giving me practical insight into how people learn, make decisions, and navigate challenges in both study and career contexts. Combined with over a decade of research on how the brain influences mood, emotion, and behaviour, I bring a neuroscience-informed perspective into my coaching. Many of the people I work with know what they want and what needs to change, yet still struggle to take action. My work focuses on bridging the gap between insight and action, helping clients understand the patterns that drive their behaviour and translate awareness into consistent, meaningful change. I offer a structured, reflective, and non-judgmental space where clients can explore their internal and relational dynamics with honesty and clarity, and move forward in a way that feels grounded and sustainable.